SADIE F SULLIVAN
  • Design
  • With Due Respect
  • Illustrations
  • About
  • CV
  • Contact
  • Design
  • With Due Respect
  • Illustrations
  • About
  • CV
  • Contact
SADIE F SULLIVAN

ASU Law web and design projets

Worked as the UX Designer at Arizona State University's Sandra Day O'Connor College of Law. 

Web-base work (a handful of high-level projects): 
  • Updated 90% of the College of Law's websites to fit the ASU UX unity design system.
  • Worked with tools: Adobe XD, Illustrator, Figma, Drupal and WordPress.
  • Redesigned the home page (law.asu.edu) after extensive research on other education sites, SEO, customizations, etc.  
  • Redesigned and built a new navigation and site map that organizes important web pages into the following categories: About, Academics, Admission and Aid, Faculty and Staff, Student Life and Careers, Alumni and Giving. The goal is to prepare for a new set of pages for the Dean's strategic plan that visalizes the connections of centers, programs, degrees, emphases, ceterificates, and conferences by focus areas rather than lists.   
  • Updated changes to increasae SEO score. Worked with our developer to implement a better SEO system anad schedule. Increased site visits to a handful of degree programs by thousands. 
  • Designed and built a student portal for all degrees with announcements, resources, calenders, etc.
  • Worked with the Web Developer to create a staff and faculty directory using the unity design system and webspark functionalities. 
  • Redesigned a marketing and event portal for internal ASU members to access and request approval of material and events. Making it easier for staff and faculty to request marketing needs and resources. 
  • Designed and built a Career Service web ecosystem to help prospective and current students with career resources and scheduling appointments.
  • Created an internal connetion database through Drupal for internal faculty and staff to assist with onboarding, training material, brand guides, P-Card and reimbursement forms, and much more.

Design-base work: 
  • Designed digital ads and paid social graphics to enhance the enrollment for Masters, JD students, and a handful of ASU Law conferences. 
  • Admissions t-shirts, stickers, and handouts for admitted students
  • Digital Program Guides for prospective Master students that is partnered with an email nuture campaign. 
  • Invitations, paper programs, paper menu cards, decks, and other design material for the O'Connor Justice prize and Gold n' Gavel.
  • Digital event signage for graduations, holidays, orientations, special guests, etc. 
  • Organized and built the marketing material for our student run NBA Mock Trade Deadline Competition. The competition is intended to provide students with a realistic front office experience. Participating students will have the opportunity to simulate working in an NBA front office just before the NBA trade deadline and receive feedback from real NBA executives as judges. 
  • Created government flyers such as the Women’s Leadership Flyer for Future Fifty for Justice Sotomayor​ and the Conversation with Federal Trade Commission (FTC) Chair, Lina M. Kahn.
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Program Guides 
Follow a email nuture campaign for the Masters of Legal Studies degree and the Master of Human Resources and Employment Law degree. Both PDFs are interative with links and UTM tracking. 
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Paid Ads 
ASU Law JD program - retargeting and prospeting
ASU Law Master of Legal Studies and JD targeting social ads 
Paid social for the Conferences on Governene of Emerging technologies and Science
Magazine spread for the Native-American Human Resources conference
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JD highlighted social graphics and email
Presented to Dean Leeds, Emeritus Dean Selvester, and the ASU President.
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